Terms & Conditions

These are the rules of the road for using cultured.the7th.shop and buying from us. Read them before you place your first order — by using the Site or buying anything, you agree to them.

1. Who we are

The Site is owned and operated by Cultured Apparel Online Seller (Dubai trade licence 1621300), a business licensed in the Emirate of Dubai, United Arab Emirates. In these Terms, we refer to ourselves as "Cultured", "we", "us", or "our". "You" means the person using the Site or placing an order.

2. Accepting these Terms

By accessing the Site, creating an account, or placing an order, you confirm that:

• You are at least 18 years old, or, if you are between 13 and 17, you have permission from a parent or legal guardian to make purchases.
• You have read, understood, and agree to these Terms and our Privacy Policy, Return & Refund Policy, and Shipping Policy.
• All information you provide (name, address, email, payment details) is accurate and up to date.

If you don't agree with any part of these Terms, don't use the Site.

3. Placing an order

When you click "Complete order" at checkout, you are making an offer to buy. Your order is only accepted — and a contract of sale is formed — when we send you an order confirmation email. Before that email, we can refuse or cancel any order for any reason, including:

• Stock is unavailable
• Payment failed or was flagged as fraudulent
• Delivery address is outside our shipping zones
• Price or product description had an error
• You've violated these Terms previously

If we cancel your order after taking payment, we refund the full amount within 5 business days.

4. Prices, payment, and taxes

• All prices are shown in UAE Dirhams (AED) and include 5% UAE VAT where applicable.
• For orders shipping outside the UAE, prices may be shown in EUR, GBP, or USD via automatic currency conversion. The final charge is in AED converted at your bank's rate on the day of purchase.
• Shipping fees and any applicable import duties or taxes for international orders are shown at checkout or explained in our Shipping Policy. Import duties for orders shipped outside the UAE are the customer's responsibility.
• We accept: Visa, Mastercard, American Express (via Shopify Payments), Ziina, and Cash on Delivery (UAE only, subject to a small COD handling fee).
• Payment is processed at checkout. We don't store your card details — that's handled by our PCI-compliant payment provider.

5. Product descriptions and colours

We do our best to describe and photograph every product accurately. Colours may look slightly different on your screen because of monitor differences — that isn't a defect. Every drop is a small batch, hand-printed or hand-embroidered, so minor variations between individual pieces are part of the character, not a flaw.

If a product's actual description or price on the Site is materially wrong due to a system error, we may correct the mistake and cancel any orders placed at the incorrect price (with a full refund).

6. Availability and drops

Cultured operates on a drop model — pieces are released in limited seasonal collections. When a size or item sells out, it's gone. Some drops may be reissued at our discretion; most are not.

Pre-order items are clearly marked "Pre-order" or "Ships mid-[month]" and will ship on the date shown on the product page. If a pre-order is significantly delayed, we'll notify you and offer a full refund.

7. Delivery

Delivery timelines, costs, and rules are set out in our Shipping Policy. Risk of loss and title for the products pass to you when the courier delivers them to the address you provided.

8. Returns and refunds

Our full return and refund process is set out in our Return & Refund Policy. In summary: you have 14 days from delivery to request a return of unworn, unwashed items with tags attached, at your own return shipping cost. Sale items and pre-orders that have already shipped are not eligible.

9. Your Cultured account

You can browse without an account, but creating one lets you save your address, view order history, and check out faster. You are responsible for keeping your password confidential and for all activity under your account. Notify us immediately if you suspect unauthorised access.

We may suspend or close your account without notice if we believe you have breached these Terms, submitted fraudulent orders, or abused our returns policy.

10. Acceptable use

When using the Site, you agree not to:

• Copy, reproduce, or use our brand assets (logo, product designs, photography, copy) outside of personal use
• Buy in bulk for the purpose of resale on secondary marketplaces at inflated prices
• Submit false or misleading information
• Attempt to reverse-engineer, scrape, or exploit the Site's software
• Upload harmful code, viruses, or malicious content
• Impersonate anyone else
• Use the Site for anything unlawful under UAE or your local law

11. Intellectual property

Everything on the Site — the Cultured Apparel name and logo, product designs, photography, illustrations, video, and written copy — is owned by Cultured Apparel (or used with permission) and protected by UAE and international copyright, trademark, and design law. You may not use any of it commercially, or in a way that could damage our reputation, without our written permission.

User-generated content — reviews, photos you tag @cultured_apparel, and comments — remains yours, but by posting it, you grant us a worldwide, royalty-free licence to reshare it on our Site, social channels, and marketing materials with credit to your handle.

12. Limitation of liability

To the maximum extent permitted by UAE law, our total liability to you for any claim arising out of these Terms or any purchase is limited to the amount you paid for the specific product giving rise to the claim.

We are not liable for:

• Any indirect, incidental, or consequential losses (e.g. lost profits, missed events, third-party costs)
• Delays caused by couriers, customs, weather, or other events outside our reasonable control
• Loss caused by your failure to follow the care instructions on a garment's label
• Loss caused by unauthorised use of your account due to a compromised password on your side

Nothing in these Terms limits any liability that cannot be limited under UAE law (for example, death or personal injury caused by our negligence, or fraud).

13. Termination

Either of us can stop using the relationship at any time. If we close your account for a serious breach of these Terms, any obligations you already owe us — for example, payment for an unpaid order — survive termination.

14. Governing law and disputes

These Terms are governed by the laws of the United Arab Emirates, and specifically the Emirate of Dubai. Any dispute we can't resolve amicably will be handled by the competent courts of Dubai. If you are a consumer based in another country, you may have additional consumer protections under your local law.

Before starting any legal action, please email us — most issues are resolved within a few days by simply talking.

15. Changes

We may update these Terms from time to time. The "Last updated" date at the top of this page tells you when the most recent version took effect. If a change materially affects your rights, we'll notify you by email (if you have an account) and by a banner on the Site. Continuing to use the Site after that constitutes acceptance of the updated Terms.